Birmingham blogger Jessica Stroud on creativity and communication in an online world

As Birmingham continues to be a city of exciting new things popping up everywhere, people are staying engaged through the art of blogging. Here, local writers are able to share ideas, thoughts, and opinions on anything from new restaurants to wardrobes to match the season. Jessica Stroud started her own blog, “Daily Brunch,” and has been featured on The Birmingham Bloggers website multiple times. You can tell right away in her posts her love for the city of Birmingham and how to communicate that through writing.

southerndailybrunch.com//Jessica Stroud
southerndailybrunch.com//Jessica Stroud

Q: What was your reasoning for starting your own blog site, specifically about the Birmingham area:

There are two main reasons I started blogging:

  1. To enhance my creativity. Let’s get things straight, I am by no means creative in an artistic sense. I cannot play an instrument, paint a picture, or do any sort of d.i.y. crafts. What I can do is explain myself through writing. I figured if I started posting I’d have to come up with new ways to explain myself, and also create new material through trial and error. Managing and writing a blog has been a personal challenge that I have thoroughly enjoyed. It has helped me find new ways to think about things and challenge my brain.
  1. Express myself better. At first I felt funny asking my husband to take pictures of my outfits (see Instagram husband on YouTube for accurate review of our relationship) or write like I was talking to a friend on the blog, but now I feel more inspired and I’m just like “WHO CARES?! Come take this picture of me while I pose looking off into the distance.” This has been an extremely inspiring year for me. I have felt more like a woman in charge than I ever have! I feel my insecurities melting away. Thank you older age and wise mind! I feel like Birmingham has grown so much since I’ve been out of college, I love that there are always new places to see and new restaurants to try, it is the perfect city to expand your mind and get creative.

Q: What has the reaction to your blog been like?

When starting anything there will always be trial and error. Depending on the post and content it holds there will always be fluctuation in how many people click on the post and how many views it gets. I find that my outfit posts and recipes get more attention than any other post. People like to see pictures and something they can scroll through fast while waiting in line somewhere or browsing before they go to bed.

Q: Are there certain areas of interest that you feel most passionate about focusing your blog on?  

ARE THERE?! I want my blog to be about supporting women and encouraging them to follow their dreams. I want my blog to empower women and have those women empower women. I love it when girls are nice to each other for no reason, putting aside all the insecurities and jealousy, and just be raw with one another. That is what I am most passionate about and hope my blog displays that with every post.

Q: Why do you think blogging has become so popular for cities like Birmingham?

I have been blogging for almost three years and I am still a baby at it. I think the way readers and followers like to get their information is by seeing others display it or try it out and blogging does that. I also think people like to follow bloggers who are interesting and give them entertainment.

Q: How do you think the skill of blogging can help young college journalists?

It is a great way to explore yourself and writing styles that you may want to adopt or try on. It also challenges you and keeps you accountable, especially if you have followers who expect you to post!

Q: How have you seen the blogging community grow in Birmingham?

The Birmingham blogging scene is still growing and it’s fantastic. Ther

e are communities such as Birmingham Bloggers and Home Grown Bloggers that have gatherings and conferences that allow bloggers from all over the south come and learn techniques and ways to grow your blog. It is a great way to learn and meet people that can support you!  

Link to Jessica’s blog: http://www.southerndailybrunch.com