30th Street Cakes Now Open

“Ring by Spring”, a common phrase thrown around on the local campus of Samford University. The idea that many graduating seniors will be engaged by  their spring semester has led engaged Samford senior Mary Michael Maddox to capitalize on the phenomenon, and her passion for baking, and open up her very own local wedding cake company. 30th Streets Cakes officially launched March 2 in the kitchen of Mary Michael’s little apartment in Highland Park.

 

After years of helping her mom out in the kitchen of their family farmhouse in Dothan, Alabama, her daily rituals became her youthful passion which has now led to the start of her first business as she begins the journey of “adulting”. Mary Michael believes in the essence of celebration and strives to create a cake worthy for anyone’s BIG day or  anything else worth celebrating. In her biography online she talks about the abundance of celebrations and parties her family threw growing up, she says, “basically anything you can think of, we threw a party for. And when there was a party, there was a cake.”

Mary Michael’s love for the small and simple details of a celebration are visibly seen in her work. Her cakes are simple and elegant with whimsical strokes of frosting laced with wild botanicals. “I believe that our generation has moved passed the desire for perfect elegant cakes and more towards the desire for the natural and simple look.” She finds joy in not only the finished product but also in the process of creating a cake, an art of sorts.  “My goal is to create more of an artisanal style of cake.” says, Mary Michael.

If you are throwing an upcoming party or looking for the perfect wedding cake, send Mary Michael an email or stop by her website: www.30thstreetcakes.com. She would love to sit down with you over a good cup of coffee and talk celebrations.

A Building for the People

The Pizitz Building experiences new life as it reopens its doors for the first time since 1988.

In the early 1900s, a young Polish man named Louis Pizitz opened his first store, known as the “People’s Store,” in the heart of downtown Birmingham. According to historian Tim Hollis, the name reflected the young man’s desire to cater to the common man. By the 1920s, the store had grown into the Louis Pizitz Dry Goods Company, a department store that was a staple of everyday life in Birmingham. This year the building is reopening its doors as it embodies the character and ambition of the Magic City.

The Pizitz Building will express in the best form the heart of downtown living: eat, play, live and work. The space will serve as home to Birmingham’s first food hall as well as many office spaces and apartments. The lower level will be headquarters to the Sidewalk Film Festival and will also include two art and film theaters, offices and educational facilities.

The Food Hall

A lasting attribute of Birmingham is the quality and array of dishes created in the local restaurant scene. The food hall will act as a place for people of all ages to come together and fellowship while indulging in local cuisine.

“I’m most excited for the day I walk in the food hall and there are hundreds of people there with the same vision, all going to and from the food hall doing different things,” said Tom Walker, development manager at Bayer Properties, the company spearheading the renovation of the Pizitz Building. “I want people to use the food hall for a basis of operation and a gathering place downtown.”

The space will be made up of roughly 15 food stalls that will include an array of dishes, such as burgers, tacos, dumplings and more. All the food stalls will be set up around a central bar that will serve as the heart of the hall. In addition to the food stalls, there will be three full-service restaurants, as well as two areas with more traditional retail including the local printing company YellowHammer Creative.

Reveal Kitchen, a product of REV Birmingham, is one of the food stalls that will be a part of the hall. The stall will feature up-and-coming local chefs every six months who have graduated from Create Birmingham’s CO.STARTERS program.

Deon Gordon, director of business growth at REV, said he is thankful Bayer Properties approached him on this opportunity, as it fills a significant need in the business model for culinary startups. The incubator will bridge the gap between culinary pop-ups, food trucks and take-overs to chefs moving to a more permanent brick and mortar location. Reveal Kitchen provides startups with six months of sales, real market validation, exposure, experience, expertise and targeted technical assistance to back their growth progress, Gordon explained. The stall will contribute a well balanced mix of new upcoming dishes to the food hall while being consistent in providing exceptional quality.

A Role in Revitalization

Birmingham is a city that is growing and evolving. Entrepreneurs, creatives, artisans and chefs from all over are calling Birmingham home. People like Louis Pizitz in the 1900s, have shown up in Birmingham  to   start  lives for themselves, and for many that is in central downtown. The Pizitz Building acted as a gathering place for those people together back then, and it will do the same thing again today.

Walker, who has been working on this project with Bayer Properties for the past five years, said the venture is important to the revitalization happening in the downtown area.

He said it is exciting to participate in the historic rehabilitation of the Pizitz building because of the significant role it has played in Birmingham’s past. He remembered one instance when he was giving a tour of the building and many of the guests remembered walking the halls of the Pizitz building as a child.

The building not only brings back a sense of nostalgia, but it also builds a sense of pride and ambition in the people. “The Pizitz Building forces people to raise their expectation for what our city can do and what should be done… it raises audacious belief in Birmingham,” Gordon said. The Magic City has seen major growth through projects such as Railroad Park, which were once thought to be illogical but have drawn more people downtown. The Pizitz Building has the opportunity to continue the vibrant story being written and told downtown.

Opening Soon

The Pizitz building is located on 19th Street between 1st and 2nd Ave N. The food hall is set to open this December 2016. The apartments will open later in December. Visit the www.thepizitz.com for more information.

Story by: Charis Nichols and Hannah Garrett

Media Contributions:

Pizitz Sketch by Katherine Mixson, Photograph of the newly renovated Pizitz Building by Charis Nichols, Food Hall Renderings contributed by The Wilbert Group showing what the inside will look like.

A Birmingham Fall as told by Pinterest

Check out our Pinterest board for great ideas on where and how to spend your November days in Birmingham and surrounding areas!

http://pin.it/NnElbTG

Open for Business: meet the owners behind some of Birmingham’s newest retailers.

Over the past few months Birmingham has seen several new businesses open their doors all over the downtown area. A handful of those are eateries, but a few of them are one-of-a-kind retailers offering only the finest of goods, services, and clothing. The Local got the chance to sit down with a few of the owners and hear a little about the driving force behind these new ventures.

smallboxco

The first is Small Box Co. started by local entrepreneur and architect, Eric Tasker. Located at Railroad Park, the space is unique in its very nature. Eric created a retail space out of a shipping container in an effort to house local startups. The idea is for Small Box to act as a springboard for retail startups in the Birmingham area, allowing new entrepreneurs to test out markets, locations and products before moving into a brick and mortar location. First to fill the box is Rainy Day Studios, a retail collective of southern artists.

Eric was kind enough to answer a few of our questions over some Red Cat coffee.

Q: Describe your business in a single mantra:

A: Small boxes for big ideas.

Q: Why this current venture?

A:I wanted to create a space to help people achieve their vision. Small Box works as a building block for new retailers to gain customers, build their lines, and work towards acquiring a brick and mortar location in the future. Downtown is growing and as it is growing more retailers need to be brought downtown, Small Box helps these retailers gain the necessary sales and market leads in order to gain enough financing to eventually move into a brick and mortar.

Q: Any more boxes in the future?

A: I have the one for now; I’m hoping to open a few more located all over town, in effort to allow tenants to test their markets in different districts and neighborhoods.

Q: Favorite downtown activity?

A: I have two kids and my wife and I love to take them biking on the Rotary Trail.

Follow Small Box Co. on Instagram: @smallboxco, as well as current tennat: @rainydaybham.

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winsletrhyes
Mountainside Photo Co.

Opened in September 2016, Winslet and Rhys located in Avondale is a one-of-a-kind mercantile shop that was created out of two women’s dreams to provide Birmingham with a store of high quality, handmade goods. Both women spent much of their lives traveling around the world where they grew to appreciate the beauty in simplicity. That lifestyle resonates throughout Winslet and Rhys. The store has an exquisite line of household goods, women and children’s clothing and an array of locally hand crafted letterpress prints.

Between checking out customers and stamping letters, Brittany Baker the “Winslet” of the duo answered a few questions for us.

Q: What is the story behind the store name?

A: General Stores back in the day were generally names after the owner’s surname, and if it was a woman, her maiden name. We loved the idea of using our maiden names as the store name. ‘Winslet’ is me and ‘Rhys comes from Mallory’s maiden name Rice.

Q: Inspiration for the store?

A: Both Mallory and I moved to Birmingham and saw a need for a store curated for woman, so we designed a store we would want to walk into and shop!

Q: Favorite items in the store right now?

A: Yield Design Co.’s French Press, Hackwith Sweater in Peach and the House Candle.

Q: Most amazing place you have traveled?

A: Fez, Morocco. It’s Morocco’s hidden secret.

Q: Best part about being located in Avondale?

A: The neighbors (MAKEbhms.) It’s like having a little family all for each other!

 Follow Winslet & Rhys on Instagram: @winsletandrhys. Visit their website: http://www.winsletandrhys.com/

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artefactsupply

Artefact Supply was created out of one man’s void to find a local brick and mortar store where he could buy well crafted men’s apparel. Brandon Hays, a lawyer at Second Row Law, has a passion for any and all well crafted products. He made it his “passion project” to create the essential men’s apparel shop in downtown Birmingham. Artefact Supply is committed to supplying men with quality timeless apparel and goods, such as denims, chinos, sweaters and button downs.

While opening the store, Brandon Hays took sometime to answer a few of our questions.

Q: Where are you from?

A: I was born and raised in Birmingham. I graduated from Vestavia High School and attended the University of Alabama for my undergraduate. Later I graduated from  Cumberland School of Law and opened up Second Row Law firm with a few of my colleagues.

Q: Where did you draw inspiration from for your store?

A: On a trip to Austin, TX where I stumbled across a men’s store names STAG. Artefact Supply is really a passion project of mine, I’ve always been passionate about well crafted store’s and there wasn’t one available on this side of the mountain, so I opened one.

Q: How did you choose the brands you would include?

A: I searched for brands who were unique and cultured, but also had a good price point. Just to name a few: Life After Denim, 3Sixteen, Billykirk and Red Wing Heritage.

Q: Why 2nd Avenue?

A: 2nd Avenue is the heartbeat of downtown right now. Dining, bars, and retail are filling the area. A great place to gain foot traffic.

Q: Favorite place to be in Downtown Birmingham?

A: At Urban Standard drinking coffee and eating cupcakes or catching a concert at Iron City or WorkPlay.

Follow Artefact Supply on Instagram: @artefactsupply. Visit their website: http://www.artefactsupply.com/

The Local’s Fall Jams

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The degrees are dropping and pumpkin spice everything fills the air. It’s time for a new playlist to accompany all your fall favorites and The Local has the perfect one for you! Enjoy the classics as well as a mix of new soothing tunes. It will be sure to keep your feet tapping.