St. Jude Launches Annual Holiday Campaign

Give. To help more kids live.

That is the slogan behind St. Jude Children’s Research Hospital’s holiday campaign, Thanks and Giving. This year, St. Jude celebrates the 11th year of the campaign. Last year, through the help of celebrities, corporate sponsors and donors, the campaign raised more than $97 million. Since the campaign began, it has raised more than $485 million.

Families never receive a bill from St. Jude. St. Jude treats patients from around the world and an average of 67,000 patients visit each year. The daily operating cost for St. Jude is $2 million. Treatments invented at St. Jude have helped increase the survival rate of childhood cancer from 20 percent to more than 80 percent. For more information and ways to donate visit

On Nov. 10, President Obama announced that one of the co-creators of the campaign, Marlo Thomas, daughter of St. Jude founder Danny Thomas, will receive the Presidential Medal of Freedom. Thomas serves as the National Outreach Director for the hospital.

This holiday season, help to fight childhood cancer by participating in the St. Jude Thanks and Giving campaign. When shopping at Kmart, CVS, Ann Taylor, Williams-Sonoma, Nine West, Marshalls and many others, shoppers will be given the opportunity to donate to St. Jude. There are also St. Jude Give Thanks. Walk.™ events across the country. On Saturday Nov. 22, participants will walk to raise support for St. Jude. Participants can form teams or join preexisting teams. In Alabama, there will be walks in Huntsville, Mobile and Baldwin County. Click here for a full list of locations.

To increase awareness, the Thanks and Giving PSA trailer will be shown in participating theaters across the country. The trailer features St. Jude patients alongside celebrities such as Jennifer Aniston, Jon Hamm, Michael Strahan, Luis Fonsi and Sofia Vergara.

In addition to the Walk and shopping opportunities, you can donate directly through the St. Jude Thanks and Giving website.